In a recent article Ding dong: Avon Ladies learn to tweet, embrace e-commerce on Digidaily.com Shareen Pathak talks with Avon's VP for North America Matt Harker about the company recent re-branding and plans to get more social.
My favorite part of the article was Mr. Harker's responce to the question "Do you see millennials buying through Avon?" His answer was definitely the truth.
"We have a powerful story that resonates with millennials because they want brands in their lives that are connected to things beyond their products."
Yes! I love that when you ask Avon ladies why we are with this company the answers are never all about the products, but also about the company, its mission, and all that it does within global communities.
Read the complete article here.
Have you seen the new Beauty for a Purpose site? Share your thoughts below