Photos from behind the scenes at the photo shoot for the new fragrance "Femme" featuring Dawn Bjelousov and a beautiful dress by Croatian designer Ivana Alduka. (Forgive me if I'm wrong, my Croatian is a little rusty)
The look they created for this shoot is spot on when it comes to embodying the essence of this fragrance. It's sophisticated, edgy, powerful but in a soft, not overpowering way. The scene is at a hotel bar, seemingly during off hours, so there is still a feeling of quiet and calm. Bjelousov has an elegance here that I just love for this fragrance. I just wish I knew what color lipstick she was wearing!
The Avon brochures will feature a different, equally beautiful, model posing and being photographed on the red carpet. How "American" of us. It seems our two cultures have different ideas of the ideal depiction of a "star". It could also be that Avon is trying to depict different ideas in an American Girl (there I go again) sort of way. While the image of the woman on the runway immediately gives you the idea that this person must be some kind of famous the images of Bjelousov give me the idea that this woman is a star of her own life and surroundings, without flaunting it.
I'm curious about the models and scenes portrayed in the launch of this fragrance in other regions. I will investigate and get back to you.
While you won't see Dawn Bjelousov featured in brochures you can click here for a look at more images from the photo shoot.
Avon Femme Eau de Parfum body lotion and will be available in April of 2014.